More and more 18 to 24 year olds are now celebrating special occasions without the need to go going out they attempt to save money in the current economic climate.
This is bad news for venues in Scotland as this age group is traditionally more likely to drink out than any other age group.
Market research by Mintel shows that while across all ages, the average spend on a bottle of wine from a supermarket was around six pounds, the average spend for under 25’s was considerably higher, well over eight pounds.
White wine is people’s drink of choice in the home, having been drunk by 44 per cent of people in the past six months.
Red wine comes a close second on 40 per cent, while rosé wine contributes to 2 per cent. While volume sales of rosé wine rose by 7 per cent and white by 2 per cent, sales of red wine have declined by 3 per cent.
